DOSSEY'S Digital
Canon Sportif de Yaoundé
Strategic restructuring and digital transformation of an iconic sports club.
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Leadership of a broad restructuring project for Canon Sportif de Yaoundé to modernize its governance, strengthen its relationship with supporters and implement sustainable digital and financial tools.
Objectives
- • Organizational and operational restructuring of the club
- • Design, implementation and deployment of the Supporter Card project
- • Creation and launch of the club's official website
- • Implementation of an e-commerce platform for the club's products and services
- • Drafting and formalization of internal management and operating procedures
- • Business plan structuring the club's development strategy
- • Five-year financial forecast model integrating growth scenarios, revenues, costs and investments
Outcomes
- • Official presentation of the Supporter Card project at the 2023 sports season opening before more than 3,000 people
- • Acquisition and commissioning of professional PVC card printers
- • End-to-end ordering, payment, production, shipping and delivery process for supporter cards
- • Stronger supporter engagement and a new recurring revenue stream for the club
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